People love duality. You have ‘black’ and ‘white’, ‘love’ and ‘hate’, ‘good’ and ‘evil’, ‘ying’ and ‘yang’. It makes things easier if you only have to pick from two sides. And naturally, duality must apply for all aspects of our lives. Nowadays, we speak in terms of ‘personal’ and ‘professional’ life; workplace fun seems oxymoronic. […]
At AQ, we’re all about improving global customer service. Our mission statement says it all: “To let people experience great service.” But what do we mean when we say that? Today, I want to break the ice, crack the fourth wall, and tell you a little about that. When AQ was founded in 2001 by Jan-Willem Smulders […]
Every business owner wants to increase company productivity. That’s the nature of business, generally speaking: essentially, it’s about sales. Those sales, however, are inextricably tied to the people who make them possible, a company’s employees and its valued customers. Without customers, a business would not exist, and without engaged employees, customers would walk away for […]
