Entries by Olwen van Dijk

[Intern Insights] How many languages can you speak?

Language (noun): “A language is a system of communication which consists of a set of sounds and written symbols which are used by the people of a particular country or region for talking or writing.” There are several definitions for the term: “language”, however, this one, I found the most complete. Did you know that […]

Losing Customers: How mystery shopping can help

Losing customers to the competition is one of the most frustrating aspects of business. Unfortunately, it’s also one of the most regular occurrences in every industry. With the increase in consumer empowerment through the Internet and the impact of globalization, people have more choice and more knowledge about what they want to be buying, where […]

[Intern Insights] Digitolution: Is digitalization truly green?

Most people have a positive reaction when they see ‘digitalisation’ and ‘environmental sustainability’ in the same sentence. It’s the same feeling we get when encouraged to “go paperless and save trees!” It’s true, digitising data saves trees. That’s a good thing. However, we all know that the true motivator for most corporations is the bottom […]

[Intern Insight] Imagining the Future: How Retail Industry Customization Might Evolve

The retail industry is by no means ‘new’ in the general economic landscape. Ever since humans became conscious, developed opposable thumbs and learned that they could use them to create tradable objects, retail started to ‘boom’. It evolved from the Neanderthal trading venison with Homo Sapiens for sturdier clubs, to the beautiful ball gowns tailored […]