After many intense hours of fieldwork, quality analysis, intrinsic research, and valuable insights market research companies proudly deliver the Mystery Shopping Report to your company doorstep. This valuable data is there to help you develop strategies to increase your service and sales performances. It eventually finds its way downstream to one of the many shops […]
Why did humans become the leading species of Earth? We did two things: We ranked the importance of things surrounding us, giving them value We changed the environment according to these value perceptions If we look back at the proto-humans, thousands of years ago, and judged them based on the current principles of survival, our […]
Customers are the lifeblood of every business. Businesses exist purely based on the sales and services they provide their customers. Understanding customers, why they do what they do – and buy what they buy! – starts with understanding a few basic customer types. While putting people into strict categories is difficult, and often inadvisable, getting […]
As today’s world is pretty chaotic it’s no surprise that businesses also live on the edge of chaos. Everything that is valid for a business today does probably not count tomorrow. In order to survive, the challenges business face need to be navigated. To do this properly, it helps to consider four realities. Vusi Thembekwayo, […]
The retail industry is an extraordinarily dynamic sector. Sometimes it becomes hard to identify the key players and key trends that shape its future. In the previous blog entries, I have discussed the technological and socio-cultural factors that would influence it. However, another key factor to take into consideration is how retail industry impacts the […]
