We started back in 2001 with mystery shopping, research and analysis and we soon became pretty skilled in figuring out what companies should do to improve their performance. We began developing a set of tools to not only obtain the required insights, but to ensure this insight reached those who could make the difference; your people at the front line.
Our clients remained receptive over time to receiving more assistance from us and were excited to engage with new tools and activities. Tools and activities which continue to have impact on overall retail performance and that assist in creating an environment that stimulates behavioral change.
This has led to AQ`s Rhythm in Action model. Our performance model holds all our activities and services, categorized in 3 pillars:
1. Measure: Assisting you in measurements to obtain continuous and actionable insight,
2. Coach: Coaching, training and developing your people and ensuring insight is used to take action,
3. Communicate: Improving performances even further through internal communication and reward programs.
Our principal mission at AQ is straightforward. It is to partner with companies that at the end share our vision and passion: “to let people experience great service” and have the focus to walk the talk.
With more than 10 years’ experience in the business we have since grown into a multicultural company with global reach and local roots. We have the right set of tools and expertise to customize solutions for your business. And you will find – from our very first meeting with you – that we are much more than just a service provider. In us you will find willing partners who are as passionate about your business – from frontline to bottom line, from your products and services to your customers – as you are.
But don’t just take our word for it. The results do speak for themselves. Just ask our many satisfied clients who have reported uptrends in their sales figures, consistently high frontline performance, lower staff turnover rates and simply more delighted customers who keep coming back to them.










